“Paradise Found… just an hour from Perth, yet worlds away!”

 

***  MEDIA RELEASE  ***

4 February 2010 - for immediate use

(Flyer image included)

IT’S HOT, HOT, HOT!!! 

THE SAME POPULAR CHILLI FESTIVAL BUT RELOCATED, REBRANDED & BIGGER…

“ARALUEN’S FREMANTLE CHILLI FESTIVAL” presented by Go for 2&5 

On the Esplanade, Fremantle    weekend of 13/14 March, 2010

 

 

It’s just weeks away… the relocated, rebranded, bigger Chilli Festival and the excitement is building.

 

The popularity of this iconic award-winning event has seen it outgrow its original home at Araluen Botanic Park, Roleystone.  Now relocated at the Esplanade, Fremantle, the bigger ‘Araluen’s Fremantle Chilli Festival’ presented by ‘Go for 2 & 5’ will be held on the weekend of 13th & 14th March.   Opening times are…  Saturday, 12noon – 8pm and Sunday, 10am – 5pm.

 

 

“The Chilli Festival event has grown enormously in popularity since inception due to its unique character and culture of sensational taste treats, infectious vibrant entertainment, plants, produce, demonstrations and reputation for great value. These elements contributed to it taking out Gold at the 2007 WA Tourism Awards (Festivals & Events) and being a finalist in 2008 and 2009”, says Park general manager Rod Ross.

 

 

“The move to Fremantle will facilitate an expansion of the theme and offer visitors greater accessibility options.  The proximity of public transport plus the day-of-entry festival pass-out will allow patrons the opportunity to explore and experience all that this great port city offers, “ he adds. 

 

“The Araluen Botanic Park Foundation sees this event as an excellent fundraising and promotional opportunity to assist its important cause at Araluen Botanic Park.  Patrons will be encouraged to retain their ticket to take advantage of a half-price entry offer to Araluen where the ‘chilli’ theme will continue into April with a wide variety of fruiting chilli plants on display.”

 

“We have been made to feel very welcome by the City of Fremantle and the vibrant local business community, both of which are introducing initiatives to leverage off the ‘Chilli’ theme over the festival weekend.  We expect that this festival will provide mutual benefits for all the stakeholders.”

 

Here’s an overview of what’s on offer:

 

·          Over 70 stallholders offering a diverse range of chilli plants, foods, beverages, tastings, products and information. 

·          Some 75 chilli plant varieties on display (including three of the world’s hottest)

·          Non-stop vibrant entertainment all weekend on the centre stage and roving.

·          Family-friendly ‘Carnival’ atmosphere

·          Demonstration Centre operating all weekend with Celebrity Chef, Dale Sniffen, conducting Chilli cooking demonstrations interspersed with taste tests and other novelty segments. He’ll be supported by contributions from media personalities, including John Colwill.

·          Non-Chilli lovers will also be well catered for.  Most stallholders also offer non-chilli or “mild” products.

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The 2010 Araluen’s Fremantle Chilli Festival entry prices continue the tradition of offering great value at just:

 

Adults $15 / Child (5-15) $8 / Family $40 (includes 2 Adults and up to 6 Children)

 

To avoid queuing, intending visitors are encouraged to pre-book tickets by phoning 9496 1171.

 

Araluen’s Fremantle Chilli Festival is proudly sponsored by Healthway to promote the Go for 2&5 message and is also supported by City of Fremantle, The West Australian, 720 ABC Perth, Esplanade Hotel Group, Menu Magazine, Network Ten, Kulcha, Fishing Boat Harbour Traders Association and many others. 

 

Both the Festival and Araluen Botanic Park are SmokeFree venues.

 

Like to learn more?   Simply phone 9496 1171 or visit the website – www.araluenbotanicpark.com.au

 

For further information on this release or other activities at Araluen Botanic Park please contact   

Rod Ross on (08) 9496 1171, Fax (08) 9496 1081 or E-mail: rross@araluenbotanicpark.com.au.