Fremantle > business-team

Meet the team- The City Marketing Unit


 
City Marketing is committed to taking steps to improve the liveability and quality of life through economic growth and tourism while maximising awareness and use of the City of Fremantle services. Part of the role of the City Marketing team is to build and maintain relationships with organisations such as the Fremantle Chamber of Commerce, government departments and private local businesses.
 
City Marketing encompasses three areas;
-          Economic Development – taking steps to improve Fremantle through economic growth.
-          Organisational Marketing – promoting the organisation, City of Fremantle, and its services.
-          Destination Marketing – promoting and marketing Fremantle to residents and visitors (local, interstate and international)

Wendy Filsell - Acting Manager Economic Development and Marketing

Wendy Filsell  

 

Wendy has a BA in Textiles and a GDip in Business. Wendy is currently undertaking a Masters of Professional Marketing at ECU bringing a contemporary marketing focus to the team. The annual City of Fremantle calendar, Fremantle Trails (www.fremantletrails.com.au), carbon neutral expo launch and promotion and the re-branding of the City’s corporate image are a few of the marketing projects Wendy has been involved in to date. Wendy has lived in and around Fremantle for over 30 years and has a passion for Fremantle and its strong sense of community. She has travelled widely through the UK, Europe and Africa and draws on diverse professional experiences in the arts, retail, hospitality and fashion manufacturing industries in Western Australia and London.

Leah Robinson - Project Officer

Leah Robinson As the Project Officer of the team, Leah supports the development, implementation and evaluation of the City of Fremantle and destination marketing projects. Leah completed a Bachelor of Arts in Communication & Cultural Studies, majoring in Public Relations and Performance at Curtin University in 2003 and is currently working towards a Masters in Business Administration at Murdoch University. Her experience in communication, event management and promotions in the Real Estate and Finance sectors contributes to the wealth of knowledge in the team.


Danielle Clarke - Business Administration Assistant

Danielle Clarke
Danielle graduated from Mandurah Senior College in 2007 with the aspiration to further her studies and experiences in business. Having achieved her Certificate IV in Business while supporting the City Marketing team, Danielle is currently working towards a Bachelor of Business (Marketing). Despite the fact that Danielle lives in Mandurah, she loves the Fremantle community and is pleased she can contribute to its growth and future.

 

 Paul Cherednichenko - Strategic Marketing Consultant
 
Paul Cherednichenko

 

 

With over 20 years of management and marketing experience, Paul supports the development and future of marketing Fremantle as a destination. Starting out as an Assistant to the Managing Director at ANZ, Paul has worked across a diverse range of businesses and industries, including Uncle Ben’s Australia, Kodak Australia, and Myer Grace Bros. Originally from Victoria, Paul worked at the City of Stonnington as the Executive Manager, Community Relations. Now Paul is bringing his experiences in customer service, arts and cultural development, corporate planing, marketing and business development to the city. Paul’s aspirations to promote and support the growth and expansion of Fremantle and its projects, contributes to the success of the City Marketing team.